Q: I’m placing an advertisement for one of my listings in the local newspaper. The cost is based on the number of lines the advertisement occupies. I’m including my first name in the advertisement but would like to omit my last name because it’s very long. May I omit my last name in the advertisement?
A: No. Rule 61J2-10.025(2), Florida Administrative Code, provides: “When the licensee’s personal name appears in the advertisement, at the very least the licensee’s last name must be used in the manner in which it is registered with the [Florida Real Estate] Commission.”